Courses Directory

BUS 338 Consumer Behaviour

This course examines the dynamics underlying consumer behavior.  Topics  include: how the self, social identity, environment and innovation impact the consumer decision making process.   

Credit Hours: 3 credit hours
Prerequisite: A grade of C or better in BUS230
Instructor: Laszlo Markovics Profile
Class Times: Mondays & Wednesdays 1:00 - 2:15 pm
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